LOWELL, Mass. -- An increase in devastating hits in the NFL and even among younger players is fielding concern.

But, several local teams are taking steps to keep players safe.

Twenty percent of high school football players will suffer a concussion this year and studies are showing long-term brain damage even on that level.

But, with the help of a local company, two high schools have set out to soften the blows.

The Red Raiders’ helmets look the same, but everything has changed on the inside.

“You feel it less when you get hit,” said Peter Balas, a Lowell High School football player.

Eighteen tiny shock absorbers that work like airbags make up the new “Xenith” helmet. This new helmet was developed in Massachusetts by former Harvard quarterback and doctor, Vin Ferrara.

“If you can reduce how suddenly the head moves, you’re going to reduce the magnitude of the motion of the brain inside the skull,” said Dr. Ferrara.

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