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Deion "Primetime" Sanders: Look Good, Play Good

Deion Sanders and Xenith partner to outfit Trinity Christian High School in all new Xenith Epic+ football helmets.

Deion Sanders. You know the name, you’ve seen the highlights. He’s one of the most iconic athletes of his generation. Deion earned the nickname “Primetime” for his flash and performance on and off the field. He popularized the famous phrase “If you look good, you play good…” during his time in the league, and he carries on that mantra as head coach of Trinity Christian High School in Dallas, Texas.

Trinity Christian isn’t a big school, but what they lack in numbers, they make up for in grit and talent.

For Deion, protection and style on the field have to go hand in hand for every athlete on the team. Deion and Xenith struck up conversations during their shared participation in the Under Armour All-America Game in order to get Trinity Christian what they needed to perform at the highest level.

“Xenith is consistent, they’re ranked amongst the best in regards to protection on the NFL level all the way down,” Deion says, “[Xenith] really care[s] about our future”.

Watch above to see Deion surprise his team with brand new Epic+ helmets featuring a two-tone paint job first seen at the 2017 Under Armour All American Bowl Game.

Deion popularized the phrase Look Good, Feel Good during his playing days, and he continues to live by that mantra in choosing to partner with Xenith to outfit his team, allowing his athletes the confidence to play at their best.

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