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Equipment continues to be one of the most expensive, if not the most expensive line item on any football team’s budget. Even in the most normal of years, it’s often difficult to find the dollars to keep your players protected on the field and parents and players alike don’t always love selling candy bars, flowers, or washing cars to support the cause. If you’re searching for fundraising inspiration and don’t know where to start, Xenith is here to help!
Whether local or national, the businesses in your community are a great place to look for support. Youth and high school football teams help drive purchases at sporting goods stores, restaurants, hotels, etc., and the families attending your games and visiting your website are prospective customers for car dealerships, insurance agents, and healthcare systems.
Determine which businesses are most often linked to your families and begin there to ask for their support. It’s important to highlight how your organization can help support their business. In exchange for their sponsorship you can provide things like:
If a local business does not have the budget to provide a cash sponsorship, consider how they may be able to eliminate line items from your budget through donations. Every dollar saved by your program is one that can go toward equipment purchases or other needs.
Several national chains also support football programs in their local communities through sponsorship, grants, fundraisers or product. In some cases, you can submit a request online or you may need to contact your nearest location. Below are a few links to get you started!
Special events (with appropriate social distancing) are a great way to make fundraising a fun experience for the people who typically do most of the work – the parents! You can increase the funds raised at any of these events with raffles or silent auctions, which provide a great opportunity to involve your sponsors through donated space, product, or prizes. A few examples include:
Fundraising is a necessary task of almost any football program, but it doesn’t have to be an overwhelming one. With a little creativity and planning you can get back to the business of what’s most important – your athletes.
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