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Three Fundraising Ideas for Your Football Program

Equipment continues to be one of the most expensive, if not the most expensive line item on any football team’s budget. Even in the most normal of years, it’s often difficult to find the dollars to keep your players protected on the field and parents and players alike don’t always love selling candy bars, flowers, or washing cars to support the cause. If you’re searching for fundraising inspiration and don’t know where to start, Xenith is here to help! 

1. ONLINE FUNDRAISING PLATFORMS: 

Online fundraising platforms are a quick and painless way to help your families generate needed cash for your program either very quickly, or by shopping for things they buy daily. Here are some of the top options we’ve seen recently: 
  • Xenith MVP Program: In the Xenith MVP program, you earn points for every dollar you spend on individual and team purchases on xenith.com.  Every 100 points gives you $5 back to spend on a future purchase. 
  • Amazon Smile: If your program is a registered 501(c)(3) you may be eligible to register as an AmazonSmile charitable organization.   Amazon donates 0.5% of the price of eligible AmazonSmile purchases when shoppers select your organization while shopping on smile.amazon.com.  
  • Hour-A-Thon: Hour-A-Thon uses a direct text from participants (your players) followed-up by a phone call to help generate immediate donations.  These unique fundraisers last only one hour are a great solution to involve your busy families with a minimal time commitment.  
  • FlipGive: Create an account for your team and your organization will earn cash back on every day, online, purchases.  Your team gets paid when your family shops online with hundreds of popular brands.  

2. SPONSORS/BUSINESS PARTNERS

Whether local or national, the businesses in your community are a great place to look for support. Youth and high school football teams help drive purchases at sporting goods stores, restaurants, hotels, etc., and the families attending your games and visiting your website are prospective customers for car dealerships, insurance agents, and healthcare systems.   

Determine which businesses are most often linked to your families and begin there to ask for their support. It’s important to highlight how your organization can help support their business. In exchange for their sponsorship you can provide things like: 

  • Signage at the field with the company logo 
  • Business logo on your organization’s website 
  • Encourage families to patronize your business during specific nights or weekends 
  • Provide opportunities for sponsors to be present at games and club events  

If a local business does not have the budget to provide a cash sponsorship, consider how they may be able to eliminate line items from your budget through donations. Every dollar saved by your program is one that can go toward equipment purchases or other needs.  

  • Is your sporting goods store able provide clipboards, water bottles, or field cones to your coaches 
  • Would the local grocery store donate inventory to your concession stand?  
  • Could the local restaurant donate a percentage of proceeds during a specific evening back to your club?  

Several national chains also support football programs in their local communities through sponsorship, grants, fundraisers or productIn some cases, you can submit a request online or you may need to contact your nearest location. Below are a few links to get you started!  

3. SPECIAL EVENTS 

Special events (with appropriate social distancing) are a great way to make fundraising a fun experience for the people who typically do most of the work – the parentsYou can increase the funds raised at any of these events with raffles or silent auctions, which provide a great opportunity to involve your sponsors through donated space, product, or prizes. A few examples include: 

  • Golf Outing 
  • Wine/Beer Tasting 
  • Cornhole/Bags Tournament 
  • Split-the-Pot Fundraiser 
  • Fitness Classes 
  • Poker Tournament

Fundraising is a necessary task of almost any football program, but it doesn’t have to be an overwhelming one. With a little creativity and planning you can get back to the business of what’s most important – your athletes.

 

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