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September 30, 2014

September 30, 2014 – Intersport today announced a new partnership with Xenith Helmet as the official helmet and protective equipment of the Under Armour All-America Game presented by American Family Insurance, the nation’s premiere high school football game. Xenith will be a game partner and a supporter of the American Family Insurance Selection Tour which kicked off September 9.

“Xenith is an innovative brand whose energy matches that of the Under Armour All-America Game,” said Drew Russell, vice president of Properties for Intersport. “Excellent protection of the nation’s best high school football players is of the utmost importance to Under Armour, Intersport and ESPN. Xenith’s partnership in the game and the American Family Insurance Selection Tour is critical to the success of the game.”

Not only will the Xenith X2E varsity helmet be used by every player, but Xenith’s participation will extend beyond the sidelines to executing education and safety seminars for coaches and parents. The Xenith X2E football helmet features a patented Adaptive Head Protection® system, delivering unmatched technology, comfort and fit that adapts to the player’s head and to the hit.

“Xenith is pleased to be the official helmet of the Under Armour All-America game,” said Chuck Huggins, CEO of Xenith. “We are committed to supporting high school football and the teamwork and values that the game of football represents.”

Xenith varsity football helmets have received “5-STARS” from the Virginia Tech Star Rating System™. Xenith is “An Authorized Supplier of Football Helmets” to the National Football League.

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Since 1985, Intersport has been an award-winning innovator and leader in the creation of sports and entertainment-based marketing platforms. Intersport creates unique content and experiences for clients that attract and engage passionate audiences through three divisions: Sponsorship & Event Marketing, Sports Properties, and Sports & Entertainment Content (for broadcast and digital media, including To learn more about Intersport, log on, like us on Facebook ( or follow us on Twitter (@IntersportBuzz).