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Detroit-based football helmet manufacturer showcases use of Internet to grow business

May 23, 2017

<center>Detroit-based football helmet manufacturer showcases use of Internet to grow business</center>

May 23, 2017 [DETROIT]Xenith, an innovative Detroit-based football helmet and equipment manufacturer, is pleased to be featured in an annual Economic Impact Report release this month by Google. Xenith was selected by Google to represent Michigan as an example of a business utilizing the Internet to grow their business.

“As the technology leader in advanced protective equipment for football athletes, we are honored to represent Michigan in Google’s Economic Impact Report,” said Ryan Sullivan, President of Xenith. “The web is a strong growth platform for our business – whether it is educating customers on our technology, raising our brand awareness, or as a sales channel. Google helps our business grow and in turn create additional opportunities for talent and creativity in our hometown of Detroit.” 

“The web is working for American businesses, and we’re continuously impressed by the extraordinary feats people can accomplish when they have access to information and the tools to put it to use,” says Mary Ellen Coe, President, Google Marketing Solutions. “Whether we’re connecting businesses with customers around the world, enabling publishers to earn money from their online content, or helping non-profits rally people in support of their mission, our search and advertising tools create opportunities for businesses, large and small, to grow and thrive.”

Google’s search and advertising tools helped provide $222 billion of economic activity for 1.5 million businesses, website publishers, and non-profits across the U.S. in 2016.

For more information about Xenith and Google’s Economic Impact Report, please visit www.google.com/economicimpact.

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About Xenith

Developed in Detroit, Xenith is driven by a relentless pursuit to protect athletes everywhere through groundbreaking innovations and product superiority. Xenith is the industry leader in football helmet technology and the company’s mission is to develop and distribute the best equipment in the world. Founded in 2006 by a former Harvard University quarterback and Columbia University physician, all Xenith helmets feature Adaptive Head Protection, a system of patented technologies designed to mitigate rotational and linear forces featuring the Shock Bonnet® Suspension System, Fit Seeker System and Shock Absorbers.

For more information, please visit www.xenith.com or engage with us on Twitter and Facebook.