Play Football is a year-round initiative celebrating youth and high school football. Play Football works to shape the football experience, promote football values, and connect football communities. For more information, featured football stories, best practices and resources aimed to create a positive playing experience, please visit PlayFootball.com or follow @NFLPlayFootball. Join the conversation on social media using #LetsPlayFootball.

Xenith is the official helmet of the Under Armour All-America Game. Not only are Xenith helmets and shoulder used by every player, Xenith’s participation extends beyond the sidelines through education and safety seminars for coaches and parents.

Watch 2018 Highlight Reel

Xenith and the All American Games (AAG) have been partners since 2012. Xenith is the official helmet of the All-American Bowl, held each January in San Antonio, Texas.

Watch 2018 Highlight Reel

Xenith is the official helmet of the Blue-Grey All-American Bowl, annually one of the nation's premier postseason games that's played in not just one, but three different NFL facilities: Dallas Cowboys' AT&T Stadium, Tampa Bay Buccaneers' Raymond James Stadium and Jacksonville Jaguars' EverBank Field.

Xenith is a proud partner of the largest youth football tournament ever created, the Pro Football Hall of Fame National Youth Championship. The tournament features the best youth teams from around the nation with a chance to play at the Tom Benson Stadium at the Pro Football Hall of Fame.

The Sports & Fitness Industry Association (SFIA) is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners. SFIA's purpose is to support member companies and promote a healthy environment for the sporting goods industry by providing access to insight, information, influence and industry connections.

NAERA is an association of athletic equipment reconditioners, whose mission is to increase awareness and acceptance of high quality athletic equipment reconditioning/recertification.

Xenith is a proud member of NAERA, which allows us to provide our customers with the highest quality.

Xenith is proud to endorse HelmetFitting.com. HelmetFitting.com brings industry experts together to get athletes fit to play at every level through step-by-step videos and in-person seminars that teach parents, coaches and athletic personnel how to properly fit football equipment according to manufacturer guidelines

Located in the heart of Detroit, the College for Creative Studies (CCS) educates artists and designers to be leaders in the creative professions. A private, fully accredited college, CCS enrolls more than 1,400 students pursuing Bachelor of Fine Arts (BFA) and Master of Fine Arts (MFA) degrees.

Design Core Detroit champions design-driven businesses and their role in strengthening Detroit’s economy. It offers services to strengthen, grow and attract design businesses, increases market demand for design services, and tells Detroit’s design story locally and globally. Design Core was formed through a partnership of the College for Creative Studies and Business Leaders for Michigan.